It's here. Apple's iPhone X is officially out in the wild. But what do those in the know think of Apple's brave new smartphone world?

Today’s the day, Apple fans. iPhone X, the device heralded as the shape of the smartphone’s future and arguably the most beautiful mobile device Apple’s ever created, is now on sale at Vodafone UK.

That means you can grab yourself one of the world’s most incredible slices of tech on our best ever network, with a load of awesome extras like entertainment from the likes of a NOW TV Entertainment Pass or Spotify Premium, included when you get one of our Red Entertainment plans, or endless streaming with a brand new Vodafone Pass.

But enough about us: why should you pick up Apple’s forward thinking flagship? With day one reviews now hitting tech sites the web over, we’ve been through and whipped up a selection of hot takes from those in the know. Here’s your one-stop Apple iPhone X reviews roundup…

iPhone X: review roundup

The Verge
“The iPhone X is clearly the best iPhone ever made. It’s thin, it’s powerful, it has ambitious ideas about what cameras on phones can be used for, and it pushes the design language of phones into a strange new place. It is a huge step forward in terms of phone hardware, and it has the notch to show for it.”


“We’re left very impressed by the iPhone X. It’s the refresh the iPhone needed, and Apple has succeeded in creating an incredibly desirable package.”

“It’s a big change from a physical home button to a completely swipe-based interface. But it’s fast, fluid and a lot of fun once you get used to it. Before you know it, you’ll forget you ever had to whack a home button to get things done…It really is like using the future of smartphones, today.”

“Way back when, the very first iPhone was a status symbol. I’d approach anyone I knew who used one, and ask them what they thought about it. Now everyone, everywhere, carries the same phone around. The iPhone X is the first iPhone since that one that feels genuinely new and different.”

“So far, what’s been most notable about the iPhone X isn’t how different it is from the models that came before it, but how soon all of the changes start to feel totally normal. Tim Cook has made clear that the X is the future of Apple’s smartphones, but the future doesn’t feel foreign at all — it feels surprisingly natural, surprisingly quickly.”

The Telegraph
“Face ID, Animoji and Portrait selfies are all nice touches, but it is the truly excellent screen that clinches it. Apple has made us wait for the modern smartphone it needed, but the end result is its best effort in years.”

Ready to get yours? You can grab 10GB of extra monthly data on selected plans, alongside bags of included entertainment. Click here to get started.

Where to next?

Show me everything new in iOS 11

Show me what iPhone X means for the future


10GB Extra Data: Available on iPhone 8, 8 plus & X on selected Red Extra and Red Entertainment Pay monthly consumer plans only (16GB and above), when purchased between 15.09.17. and 20.12.17. Extra data is applied within 5 days of handset despatch date or completion of network transfer, and then monthly up to a maximum