Remember the classic Nokia 3310? It's back! Come with us on a journey through time to see how things have changed since the year 2000...

There are few gadgets in the history of tech as iconic as the Nokia 3310. As the subject of endless memes about its earth-shattering durability, the first ever phone for a generation of 90s kids and one which found its way into more than 126 million pockets, the 3310 is infamous. And now it’s back.

Some 17 years after its year 2000 heyday, the Nokia 3310 has been given a lick of fresh paint and a sprucing up under the hood, and is once again lining the store (digital and actual) shelves of Vodafone UK. And with that being the case, we thought we’d dive into the past to see what’s changed in the interim years. Here’s how 2017 compares to the year 2000 in the world of mobile and entertainment…

What we watch: 2000 vs 2017

At the turn of the millennium, only avid fantasy readers had heard of Winterfell, Westeros and the Wall. But HBO’s influence on UK viewers still loomed large, with shows like The Sopranos and The West Wing putting bums in seats across the UK.

In less serious territory, Simpsons fans were treated to more of creator Matt Groening’s musings by way of Futurama – which kicked off in 1999 but really found its feet in season two – and Larry David’s Curb Your Enthusiasm became a breakaway cult hit. Buffy, meanwhile, was staking her way through seasons 4 and 5, forcing millions of teenage girls to choose over whether they were on Team Spike or Team Angel.

But then, some things never change. Razor sharp dramedy Gilmore Girls first found its audience in 2000, for instance, but it’s recently enjoyed a brilliant encore season on Netflix. Likewise, while Game of Thrones is the ‘water cooler’ show of this decade, NOW TV Entertainment still has all of The Sopranos and the West Wing sitting pretty on its streamable shelves.

What we listen to: 2000 vs 2017

The year 2000 produced more than a few modern classics when it comes to music. Looking for examples? No problem: how about Eminem’s third studio album, The Marshall Mathers LP, Kid A by Radiohead, and the universally acclaimed Stankonia by Outkast?



2000 was also the year the world woke up to a little British four-piece called Coldplay, as debut album Parachutes dropped on July 10. Badly Drawn Boy (Damon Gough) also made his debut in the same year with bold, folky concept album The Hour of the Bewilderbeast.

So what’s changed? Well, music’s a fickle game, by which we mean: there’s very little crossover. In the year 2000, Ed Sheeran was only nine years old, but today he’s arguably the biggest recording artist in the world – the streaming figures for Divide, 273 million in five days, certainly suggest as much.

Elsewhere in the charts we’ve got acts like Drake, The xx and Stormzy, while just about the only group with new material out this year who also had a foothold in the early 2000s is Gorillaz. The Damon Albarn-led project released its debut in 2001, while new album Humanz dropped this April.

But the biggest change has probably been in how we experience our tracks on the go. In the days of the original 3310, the closest you’d get to mobile music on your phone would be plumbing in an endless series of digits to get a digitised ringtone version of your favourite track. In those days, the likes of Spotify seemed like science fiction.

What we play: 2000 vs 2017

Mobile gaming wasn’t up to much in the year 2000, albeit with one very notable exception. The Nokia 3310 shipped with Snake 2 baked in. It had mind blowing graphics and gameplay (for the time), and it was such a popular asset that it almost became a headline feature. The good news is that Nokia’s brought the iconic eat-em-up back for the 2017 3310, but what else were we playing in the year 2000?

Ask anyone who was a teenager at the turn of the millennium and they’ll easily rattle off a laundry list games that stole umpteen hours away from them, but few stand out like Tony Hawks Pro Skater 2, which was for a while the highest rated game of all time. And for good reason; just look at it…

The N64’s Perfect Dark also landed in 2000, following up on the monstrous success UK-based Rare found with Goldeneye, while PC gamers were treated to new IPs that would go on to be mammoth successes: Counter-Strike and Hitman: Agent 47.

And the latter has recently found huge success on mobile, too. Hitman: Go, and Hitman Sniper are two wildly different but equally polished smartphone outings for the barcoded assassin, both of which have been massively successful on iOS and Android alike.

Mobile gaming’s other big hitters for 2017? Find what to look out for here.

Nokia 3310 specs: 2000 vs 2017

All of which brings us back to the phone itself. In the year 2000, the Nokia 3310 you’d unbox boasted an awe-inducing monochrome display capable of showing five lines of text. Coupled with a 900mAh battery, no Wi-Fi, no online connectivity of any kind and a case seemingly made of Vibranium, and you had a beast of a phone that would last forever on a charge and put a dent in the Earth if dropped.

2017’s model follows in the same footsteps. It’s got a 1200mAh battery which promises 22 hours of talktime and 31 days of standby time, but it ups the ante with new features like a 2-Megapixel rear camera, a 2.4-inch colour display and a Micro SD card slot.

“It’s got a 1200mAh battery which promises 22 hours of talktime and 31 days of standby time.”

The result? A phone that may not be priority number one for modern technophiles, but one that’ll make an absolutely solid backup or festival phone, and a nostalgia fan’s dream to boot.

Win!

And now you can win one! To be in with a chance, all you need to do is tweet us today (Tuesday May 30) with your favourite Nokia 3310 memory to @VodafoneUK, including the hashtag #NokiaNostalgia. Yep, it’s really that simple, but you can check out the full prize draw terms and conditions below!

Grab yours now! Head over to vodafone.co.uk to order your brand new Nokia 3310. And, no, we never thought we’d be saying that either.

#NokiaNostalgia prize draw terms and conditions
How to enter
1. The prize draw will open at 10:00 on 30 May 2017 and close at 11:59 on 30 May 2017.
2. To enter the prize draw:
a. Tweet @VodafoneUK with your favourite memory of the Nokia 3310 using the #NokiaNostalgia
3. Using this method, you can only enter once.
4. Your entry must not be inappropriate (for example, logos of other companies), offensive or illegal, in breach of another person’s rights or in breach of Twitter or Vodafone Social’s rules.
5. Sorry, but you can’t enter this prize draw if:
a) You don’t live in the UK
b) You’re under 18 years old
c) You have an affiliation with, or work on the #NokiaNostalgia prize draw.
Winner and Prize
6. There will be fifteen winners, each will receive a new Nokia 3310 2017 HMD locked to the Vodafone network. These handsets will not come with a SIM card.
7. The winners will need to pay for any other expenses associated with the prize, such as the costs of a plan.
8. The fifteen winners will be drawn independently, at random from the qualifying entries between 9am – 12pm on 31st May 2017 unless winners need to be re-drawn.
9. Shortly after drawing the winners, we will contact the winners via private message on Twitter to confirm their acceptance of the prize and personal details for delivery. If we don’t receive a response from you within 24 hours we will pick another winner.
10. The prizes are not transferable and no cash alternative will be offered. If for any reason we cannot provide the prize, we will offer an alternative prize of similar value.
11. By entering the prize draw you give us your unconditional, payment-free, permission to use, copy, process, publish, transmit and display your entry and include this on Vodafone UK’s social channels. In this instance, user-generated content might be used by Vodafone to post on our social channels (Facebook and Twitter).
12. The privacy policy and terms of use for Twitter can be found on their website.
13. The winners will receive their device via courier within 30 days of the prize draw.
14. We are not responsible for any damage to the prize on and during delivery as we rely on third parties for delivery. Please email us if there’s a problem with your prize at socialmediacomms@vodafone.com
15. Winners may notify us by email of any change of details or address by email to socialmediacomms@vodafone.com before 9am on the 2nd June 2017.
16. If you can’t accept the prize for any reason, please let us know as soon as possible and an alternative winner will be chosen. No additional prize will be provided.
Publicity & Content
17. We will use your details to run the prize draw and contact you if you win. We won’t keep your details after the promotion has ended or send you marketing unless you have agreed to this.
18. The winner’s name may be displayed on Vodafone Social. For the winners’ names please send a stamp addressed envelope to Rose Ball – External Communications at Vodafone Limited, Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN by 16th August 2017.
19. Entrants may be requested to participate in related publicity for Vodafone UK, including name and general location being used in social media.
20. Whilst we’ll try and fulfil our obligations to run the prize draw smoothly, we’ll not be responsible if something happens that is beyond our reasonable control.
21. We reserve the right to verify the validity of entries and to disqualify you without notice if you tamper with the entry process or don’t comply with these rules.
22. By entering the prize draw you accept these terms. Our decisions are final and we reserve the right not to enter into detailed responses to you.
23. This prize draw is not sponsored, endorsed or administered by, or associated with Twitter.
Who are we? Vodafone Limited, Vodafone House, The Connection, Newbury, Berkshire RG14 2FN