Find out how we're helping to mark the 400th anniversary of William Shakespeare's death by putting the Bard's work on mobiles around the country for free...

Digital Library

Consider yourself a culture vulture? A bit of a keen reader? Then you’ll love our latest prizedraw. We’ve partnered with the British Library to offer some brilliant interactive ‘digital library’ wallpaper for your school or community centre, to help unlock the avid reader in yourself and young people everywhere…

Is this a prizedraw I see before me?

23 April 2016 marks 400 years since the death of the Bard himself, William Shakespeare. With old Bill’s work ranked as some of the finest ever written, we’ve decided to mark the occasion by getting his seminal writing into more people’s hands – and into your pockets – for free.

For the rest of April, we’ll be heading around the UK with special ‘digital library’ wallpaper. Plastered up in public spaces, each roll will sport a bespoke QR code, which you can point your phone at to download 14 original first editions of Shakespeare’s plays from the British Library collections – including favourites like A Midsummer Night’s Dream, Hamlet and Romeo & Juliet – all as digital downloads for your mobile. The wallpaper will also take you through to the British Library’s website, where you can find out more about the world of Shakespeare’s plays as well as what we know about the life of the mysterious Bard himself.


qr codeGet a QR code reader for your smartphone!
Keen to get scanning? No problem, simply click one of the links below to grab a free QR code reading app for your phone, then just hold your camera up to a code.
Click here for Android, or click here for iOS


If you’re keen to grab some great gratis reading, we’ll be at Trafalgar Square in London until 6pm on the 23 April before our digital library makes tracks around the country, landing in places like Edinburgh, Glasgow, Birmingham, Penzance and Silchester.

shakespeare 1

But the best bit? We’re giving you the chance to win some of these clever rolls of wallpaper yourself. That means you could transform your school, community centre or clubhouse into a hub for free digital reading, gifting kids in your community the chance to read some of the world’s best-loved plays on their smartphones or tablets.



And luckily, entering is easy! All you need do is tweet @VodafoneUK including #Idplay and tell us:

Q. If you were a Shakespeare character, who would you be and why?

You’ve got until 11.59pm on 6 May to get your answers in to be in with a chance of winning one of 50 rolls of Shakespearian wallpaper, and you can check out the full Ts&Cs at the bottom of this post. Good Luck! In the meantime, have a listen to our Shakespeare-themed playlist below!


Can your smartphone land you a book deal? Find out how the Wattpad app is transforming budding writers’ lives, along with the whole publishing industry, here.


Vodafone and The British Library Competition
Here you can find useful information about the prize draw including how to enter, the prize, and how it will be run.
How to enter
1. The prize draw will open at 00.01 on 22 April 2016 and close at 23.59 on 6 May 2016
2. To enter You need a Twitter account and you’ll need to answer the following question using #IdPlay and tweeting @VodafoneUK
• “If I were a Shakespeare character, who would I be and why?” – A selection of 50 entrants will win the prize.
3. Using this method, one entry can be submitted per person.
4. Your entry must not be inappropriate (for example, logos of other companies), offensive or illegal, in breach of another person’s rights or in breach of Twitter rules. We’ll disqualify such entries without notice.
5. Sorry, but you can’t enter this prize draw if:
a. You don’t live in the UK
b. You’re under 18 years old
Winner and Prize
6. There are 50 prizes to win.
7. The winners will receive 1 roll each of the unique Shakespearian Digital Library wallpaper. All goods subject to availability.
8. The 50 winners will be selected independently, at random, by an external third party who will judge all valid entries. We will contact the winner via Twitter by 12 May 2016. If we don’t receive a response from you within seven days, we will pick another winner.
9. If the prize is not available for any reason we will replace it with a prize of equivalent value.
10. We don’t allow you to transfer your prize to someone else and we won’t give you cash instead.
Publicity & Content
11. We will use your details to run the prize draw and contact you if you win. We won’t keep your details after the promotion has ended or send you marketing unless you have agreed to this.
12. We may ask you to take some photos of you and your prize and ask you to participate in any non-paid publicity or advertising we do.
13. The winner’s names will be displayed on our respective social media channels. For the winner’s names please send an email to by 16 May 2016.
14. Whilst we’ll try and fulfil our obligations to run the prize draw smoothly, we’ll not be responsible if something happens that is beyond our reasonable control.
15. We reserve the right to verify the validity of entries and to disqualify you without notice if you tamper with the entry process or don’t comply with these rules.
16. By entering the prize draw you accept these terms. Our decisions are final and we reserve the right not to enter into detailed responses to you.
17. This prize draw is not sponsored, endorsed, associated with or administered by Twitter.
Who are we? Vodafone Limited, Vodafone House, The Connection, Newbury, Berkshire RG14 2FN