Spotify Concerts notifies you when your favourite bands are playing, as well as recommending new bands for you to go and see based on your listening tastes!

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Fresh on the heels of Spotify Running, Discover Weekly and Spotify Party, the Swedish streamers have even more innovation at the ready for us. Spotify has now teamed up with Songkick to create Spotify Concerts – a new feature that notifies you when your favourite bands are playing, as well as recommending new bands for you to go and see based on your listening tastes.

Sounds pretty cool, right? We sat down for a chat with Jordan Gremli – Spotify’s Head of Artist Insights – to find out exactly how it works, and what all of Spotify’s latest innovation says about where the company is heading…

Endless innovation

“Essentially, Concerts lets you know when your favourite artists announce new concerts nearby,” Jordan explains, “so you’ll never miss another show! It’s easy to find too – just open the Browse tab in the app and select Concerts to see a personalized list of what’s playing nearby.”

Not only does Concerts help you avoid that sinking feeling when you realise your favourite band played in your hometown last week, it also helps you find brand new favourites. After all, sometimes the best way to find a new favourite artist is to see them live.

“The recommendations you get through Concerts are based on your own listening habits and are picked specifically for you,” says Jordan, “meaning we surface the live gigs that we know you’ll enjoy, as well as acts that you’ll love to discover. And as your music taste evolves, so will your recommendations.

“As your music taste evolves, so will your recommendations…”

“Also, the algorithm will only suggest shows at venues that are nearby and easy for you to get to by default. But if you’re travelling and want to find out who might be playing in a new town, you can just hit ‘Change Location’, and Concerts will show you live shows from all around the world.”

Spotify’s new data on live concerts and gigs comes courtesy of a partnership with Songkick – a London-based tech startup. Songkick was one of the very first to move to the famous Silicon Roundabout at Old Street, helping to turn London into one of the world’s premiere destinations for technology innovation.

“We’ve had a relationship with Songkick for a number of years now,” says Jordan. “Their service helps power our artist tour dates, but even better, once you’ve found the show you want to see you can find tickets through Songkick in just a few taps. It’s a fantastic integration of our two areas of expertise, giving music fans a simple, quick and easy way of finding and buying tickets to see artists they love in their home town.”

Live music still reigns

So, what led Spotify to implement Concerts? “According to our data, live music is actually growing in popularity in the UK,” says Jordan. “Plus, the rise of streaming is allowing users to discover more artists than ever before, particularly with the growth of our new services like Discover Weekly. And there’s no better way to appreciate those artists than to see them live.”

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Spotify is no stranger to the power of live music. Spotify Sessions – a series of exclusive live sets recorded at Spotify’s offices before being made available to stream – has proved hugely popular. Is Concerts a sign that Spotify might be ready to tackle live music on a much grander scale? And is there any potential for Spotify holding its own branded festival in the future?

“There are so many brilliant festivals in the UK that I’m not sure there’s a gap for another one, unless it brought something really special and unique to the landscape,” says Jordan. “Instead we prefer to partner with festivals, and we’ll keep creating content like playlists for each of the major UK festival to help music fans enjoy the lead up to the event.

“We’re not currently looking to deliver full gigs on Spotify,” he continues. “If we were to delve into streaming shows we’d want to recreate the live music experience as much as possible. There’s just no substitute for going to a concert in person, and being blown away by your favourite artist!”

“The best music service in the world…”

It isn’t long ago that Spotify was just a way to listen to music on the go, but the service is so much more than that now. Just look at all the new functionality Spotify has added in the last twelve months alone – Spotify Running, Discover Weekly, Spotify Party… it’s a long list of new innovation, designed to make Spotify “a companion in people’s daily lives,” as Jordan puts it.

“It’s all about understanding how people enjoy music during different moments of their days, and their lives,” he explains. “Running is a huge ‘moment’ for Spotify – we know that millions of our users run with music every day, so we wanted to make Spotify the ultimate running companion. Concerts is a similar idea – we’re connecting users with their favourite artists, and at the same time it works the other way too: helping artists connect with their fans.

“On a similar note, we’ve just launched something called Fresh Finds,” he continues. “It’s a series of new playlists that surface the latest songs from undiscovered artists who are only just beginning to capture the world’s interest. Essentially, we’re combining early online buzz across blogs and music sites with billions of Spotify listening hours to identify up and coming artists and tracks.

“We’re laser-focused on being the best music service in the world,” he says in closing, “and to achieve that we’re building products and partnerships that we hope will delight music fans. If we think that a new feature will help a music fan discover a new artist, we’ll absolutely consider adding it.”

See one of your favourite artists with Spotify Concert

Are you passionate about music? Never pass up an opportunity to see your favourite artists play live? Then we’ve got the prizedraw for you.

To be in with a chance of winning a pair of tickets to a 2016 gig of your choice you’ll need to be a Vodafone UK customer and Tweet @VodafoneUK between today (Friday 15 April 2016) and Friday 29 April 2016, telling us, if you could see any artist (past or present) perform live, who would it be and include the hashtag #GetMeToTheGig (Ts&Cs apply).

 

Spotify Concerts competition Ts&Cs
Qualifying entrants
1) The prize draw will open at 04:00am 15/04/2016 and close at 23:59pm 29/04/2016.
2) To enter, you need a Twitter account. You’ll need to tweet @VodafoneUK with the name of the band you’d most like to see in 2016 and use the hashtag #GetMeToTheGig.
3) Only one entry per person allowed.
4) The giveaway is only open to existing Vodafone UK customers and Vodafone UK employees.
5) Your entry must not be inappropriate, offensive or illegal, in breach of another person’s rights or in breach of Twitter rules. We’ll disqualify such entries without notice.
6) The prize draw is only open to UK residents aged 18 years or over. Winner may be required to submit valid identification before receiving the prize.
Winner and prize
7) There will be 1 winner.
8) The winner will have to supply a list of the top 5 gig choices for gigs taking place in 2016 within the UK.
9) The winner will be chosen from all valid entries, at random by an external third party.
10) The winner will receive 2 gig tickets (1 ticket for themselves and a guest) to one of their top 5 gig choices available. The guest must comply with clause 6.
11) The winner will need to pay for and arrange for their own transport to and from the gig.
12) The winner will need to pay any other expenses and costs associated with the prize i.e. food and drinks.
13) We’ll contact the winner via Twitter on 01/05/2016. If we’ve not received a response by our 3rd attempt, we will choose another winner on 03/05/2016. No additional prize will be provided.
14) Prizes are non-transferable, non-negotiable and no cash alternatives will be offered.
15) All prizes are subject to availability, and Vodafone reserves the right to replace the prize with an alternative product of equal or higher value if necessary.
16) The gig selected as the winner’s prize will be chosen from the winner’s top 5 choices and the gig selected is subject to Vodafone’s discretion.
General, publicity & content
17) Any queries regarding this prize draw can be sent via direct message to @VodafoneUKhelp on Twitter.
18) We will use your details to run the prize draw and contact you if you win. We won’t keep your details after the prize drawn has ended or send you marketing unless you have agreed to this.
19) By entering the prize draw you give us your unconditional, payment-free permission to use, copy, process, publish, transmit and display your entry and include this on our social media channels (Twitter, Facebook, Instagram and the Vodafone social blog)
20) We may ask you to take some photos of you and your prize and ask you to participate in any non-paid publicity or advertising we do.
21) The winner’s name will be displayed on our respective social media channels. For the winner’s name please send an email to kimberley.harcombe@vodafone.com by 04/05/2016
22) Whilst we’ll try and fulfil our obligations to run the prize draw smoothly, we’ll not be responsible if something happens that is beyond our reasonable control.
23) We reserve the right to verify the validity of entries and to disqualify you without notice if you tamper with the entry process or don’t comply with these rules.
24) By entering the prize draw you accept these terms and any other terms associated with your prize. Our decisions are final and we reserve the right not to enter into detailed responses to you.
25) This prize draw is not sponsored, endorsed, associated with or administered by Twitter.
Who are we? Vodafone Limited, Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

April on 4G: There are loads of great releases on Spotify this month; you can get Spotify Premium at no extra cost right here.