How does Netflix go about choosing its original series' in the first place? We spoke to Yann Lafargue in Netflix’s Corporate Communications team to find out…
You may have heard that Netflix is now available in over 190 countries around the world. On 18 March, one of last year’s most popular Netflix original series’ – Marvel’s Daredevil – returns. It promises to be every bit as good as season 1. With a chance to win tickets to the season 2 premiere in Paris, you’ll want to read on…
Marvel’s Daredevil is one of the latest in a long line of superb Netflix original series, a line that stretches back to the likes of House of Cards and Orange Is the New Black, continued more recently with the outstanding Marvel’s Jessica Jones. But how does Netflix go about choosing its original series in the first place? We spoke to Yann Lafargue in Netflix’s Corporate Communications team to find out…
With great freedom, comes great responsibility
“First off, we look for passionate, talented storytellers,” says Yann. “Now that we’re available around the world,, with over 70 million members, it’s incredibly important to offer something for everyone.”
The key to that quality and variety is in giving people freedom to express their creativity. Whereas scheduled TV is bound by constraints such as demands from advertisers, ratings, running times and season lengths, Netflix can offer its show’s creators more freedom to devise the shows they have always envisioned:
“We have a culture of freedom and responsibility,” explains Lafargue, “this not only goes for our employees, but also for the creators of the programming we have on Netflix. We give our people a lot of freedom to innovate, and then we’re all responsible for delivering the goods at the end of the day.”
“We hire strong creators and let them craft compelling worlds, whether it be 1980s Colombia in Narcos, the ancient Silk Road in Marco Polo or Hell’s Kitchen in our Marvel series Daredevil.
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“It should be a liberating experience for the creatives that work with us. All of the constraints of scheduled TV are falling away, one by one.”
You only have to take a quick look at the statistics announced by Netflix at CES last week to see that the method is working. Last year, people watched over 42 billion hours of Netflix. “Scheduled TV, the kind we all grew up with, needs the right audience at the right time of day to be successful,” explains Yann. “With Netflix, members can enjoy any show they want, anytime. That means we can afford to produce smaller, quirkier or less commercial programming that would traditionally have a tough time finding a meaningful audience.”
Don’t miss out! Tune in 18 March to find out what’s in store for Matt Murdock in season 2 of the critically-acclaimed Marvel’s Daredevil, only on Netflix! You can grab Netflix for up to 12 months with a Vodafone 4G Red Value Bundle*. Click here to find out more.