The brand new Moto G packs amazing tech into a low cost handset, without scrimping on quality. But how has Moto managed it? We've been finding out...
Over the past couple of years, there’s been something of a revolution at the bottom end of the smartphone price bracket. Cheap no longer means cheaply made, and budget smartphones are now powerhouses in their own right. Motorola has been leading this charge since 2013 with its critically acclaimed Moto G series, and now it’s taking things to the next level.
Ready to grab the Android handset everyone’s talking about? It’s available right now!
Click here to buy yours…
The new Moto G – the 3rd generation – is here, and it’s available right now at Vodafone UK for just £130. To find out how Motorola has squeezed top end tech into a phone that costs a lot less than some major flagships, we’ve been speaking to Motorola UK’s senior marketing director, Marcus Frost…
Keeping up with the phoneses
“The Moto G provides even more choice,” says Marcus, explaining the low-cost G’s place in the world, “and that’s what Motorola’s about. More than that though, the newest G handset offers tech that was at the leading edge only a couple of years ago for a price that’s hard to turn down. And that’s on top of brand new features and spec that Moto believe people really love:
“The idea with this update was to take the successful formula that we had with the original generations of Moto G – the great features and experiences – and update them with the very latest features,” he says.
“Some examples of that are the things that we take for granted in a great flagship smartphone now – a 5-inch HD display, an all-day battery, 4G connectivity, the very latest Android operating system, and of course a very strong processor from Qualcomm. But then on top of those we add extra, like unique personalisation features.”
That may sound like Motorola’s thrown absolutely everything at the new Moto G with equal weight, but in fact everything inside its sleek 5-inch frame is there for the right reason – a balance between performance, demand, and price…
“The rear sensor is now a 13.1-Megapixel sensor, which is super strong and with an increased aperture…”
“Upgrading the Moto G was a very targeted process,” Marcus assures us. “And it’s all been based on the new trends that we were seeing in the market that people now expect from their smartphones.
“One is camera. People want really crisp results from their camera, and really fast performance to capture those special images. So we spent a lot of time on improving that.
“The rear sensor is now a 13.1-Megapixel sensor, which is super strong and with an increased aperture and other features, which is the same one as in the Nexus 6. Selfie cams are also really important, so ours is a 5-Megapixel lens with a wider viewing angle, so you can all your friends into each shot.
“Likewise, whilst we’ve built water resistance into all our Moto phones for the last couple of years, we’ve really upped our game on that front with the Moto G because we know how much people love it. The new one is IPx7 rated, which means it’s protected for up to three feet of water for up to 30 minutes. So it’s perfect for the UK summers, as well as accidental drops into the bath or the sink.”
A two-way relationship
A lot of what Marcus has mentioned so far about the Moto G is to do with its hardware. But what about software? Motorola has always been careful not to toy with Android too much – opting not to add in too many extra bells and whistles on top of Google’s good groundwork. Is that still the case?
“Yes,” says Marcus, simply. “We believe it’s crucial to be as near to stock Android as possible. We haven’t adapted Android Lollipop at all, really – it’s still a very pure Android experience. The reason for that is that leaving Android as is allows the phone to be uncluttered and to be really silky smooth to use. Other manufacturers add bloatware or customisations that don’t really add anything to the experience, and that often means that the phone will end up slowing down over time.
“We do enhance Android with our few Moto Enhancement features [like twisting the phone twice to launch the camera, or ‘chopping’ it to fire up the torch], but they’re a very light touch, and we know that customers absolutely love these – they use them out of the box and continue to use them day after day for the lifetime of the device.”
That light touch, which Marcus rightly says is rare in the industry, is all about turning the Moto G into a phone that won’t let you down, no matter what…
Take a bitesize tour through Vodafone’s Android history, from ‘Donut’ to ‘M’
Click here for the full story.
“What we want to do is enable better mobile relationships, and we want the Moto G to be a phone that’s always there for you,” he explains. “60% of us sleep with our phones and 17% actually bring them into the shower, and our research shows that people do have a big relationship with their devices, but when you dig a little bit deeper you start to see that that’s a one-way relationship – phones run out of battery and do other things that cause us anxiety.
“We can’t live without our phones, so we really wanted the new Moto G to love you back – to be your best buddy. The water resistance is one example of that,” he says in closing. “It also has that truly all-day battery, and then it has a whole series of Moto Enhancements which only boost the experience.”
Sound good? You can grab your Moto G on Vodafone UK Pay as you go for just £130 on a Big Value Bundle! Is it your next handset? Let us know below!