We chat to James Guion - Product Marketing Manager at Microsoft - to find out what makes the Lumia 640 and 640XL special compared to other mid-range phones


“I think when people buy a mid-range phone, they want something that just works really well,” says James Guion, Microsoft Lumia’s Head of Product Marketing, when we ask him about the Lumia 640. “Having a killer feature is all well and good when it comes to advertising, but honestly, we’re more focused on having a great all-round experience.

“Battery life, camera, design, screen quality… These are the things that are important when it comes to delivering a great all-round experience to people, no matter how they use their phone. I think that’s where we can help people at every price point, not just with the Lumia 640.”

We’re chatting to James about the Lumia 640 – available now at Vodafone UK – it’s bigger brother the Lumia 640 XL – currently available to order via 191 – as well as Microsoft’s many plans for the rest of the year…

“Helping people achieve more”

As for the newest members of Microsoft’s smartphone stable, the 5-inch 640 and the 5.7-inch 640 XL, James insists that the emphasis is on productivity:

“Both phones are all about helping people achieve more.”

“Both phones are all about helping people achieve more,” explains James. “We want to give people all the tools to be more productive in their lives, so they can spend more time being with the people they love and doing the things they like to do.

“Battery is obviously so important to people,” he adds. “It’s one of the most talked about things in the market today. Smartphones use a huge amount of battery, and the irony there of course is that the more you use your phone, the more the battery will suffer in the long term.

“For that reason, we haven’t compromised on battery size. The Lumia 640 has a 2500mAh battery – that’s a really great capacity for that size device, which will give you about 17 and a half hours of talk-time. The XL has an even bigger 3000mAh battery, which equates to about 24 hours of talk-time. So both devices are built to get you through a solid day’s work, and that was a key concern for us when we designed them.”

The Lumia 640 and big brother 640 XL certainly have your daily productivity covered but as James mentioned earlier, Microsoft wants to deliver on more than just a single front. Both sport crisp, vibrant LCD displays and high quality cameras – 8-Megapixel for the 640 and again, a slightly larger 13-Megapixel for the XL. Neither of these phones are one trick ponies, and with Windows 10 about to hit Microsoft’s mobile devices later in the year, they aren’t just excellent choices now – they’re exciting propositions for the future as well.


Buy a Microsoft Lumia 640 or 640XLmicrosoft-lumia-640-thumb
Do you like the sound of the latest Lumias? Grab the Lumia 640 online, in store or on the phone, or to get the Lumia 640 XL, just call 191 from a Vodafone phone now!


“Both the Lumia 640 and the 640 XL will be Windows 10 compatible when it arrives on mobile,” says James. “But we’ve released the ‘Denim’ update for Lumia too, which adds a lot of functionality to all our devices.

“The headline-grabber is that Denim brings Cortana – our voice-recognition software – to Lumia devices, but there’s also the addition of our new Lumia Camera app, and loads of optimisation tweaks to things like your start screen and browser.

“The great news is that the core experience isn’t changing in the Denim update, or in Windows 10, so people will have an experience they are familiar with. You still have a start screen with all your apps,” says James, “and you can move them around, resize tiles, create folders and all of that.”

A Window of opportunity…

Windows 10 is likely to be the biggest thing Microsoft will launch all year, and while the desktop edition is already at the fingertips of millions of PC users across the country, we’re still on tenterhooks for the mobile version. Although the two have different release schedules, as James explains, Windows 10 is a single operating system for all Microsoft devices.


“The important thing about Windows 10 is that it’ll be the same experience across every single Windows device,” says James. “You won’t have to relearn anything between your PC, your phone, and your tablet – it will be exactly the same on all of them. The cool thing about that is that developers only have to develop one application – it’ll just resize itself depending on the size of the screen you’re using.

“Windows 10 will be the same experience across every single Windows device.”

“It also makes everything quicker and more natural. For example, if you’re on your work PC and you tell Cortana to remind you to pick up flowers on your way home, it’ll pop up on your phone when you leave the office. Windows 10 is going to sync all of those experiences to help you get things done.


“It’s definitely an exciting time to be around Microsoft,” says James in closing. “With Windows 10 arriving on desktop and soon on mobile, as well as loads of new mobile hardware, our Hololens headset, and Xbox One as well, there’s a lot going on!”

Clever Cortana… You’ve probably met Siri, but do you know about Cortana? Click here to find out what makes Windows’ voice assistant different.