Come join us in Guildford for Armed Forces Day on 27 June, and find out how Vodafone is committed to supporting the Armed Forces in every way we can...

This Saturday 27 June, millions of us across the country will celebrate Armed Forces Day – an annual event in the UK to commemorate and honour the service men and women of the British Armed Forces.

Armed Forces Day – previously known as Veteran’s Day – has been going for 10 years now, and at its heart is a host of big events around the country, with the flagship this year being held in Guildford. Not only is the day a chance to show support for Armed Forces personnel past and present, it’s a fun-packed day out for the whole family too, and we’ll be there in full force…

Supporting our Armed Forces

We’ve always valued the Armed Forces at Vodafone, but recently we’ve been doing more than ever to help support brave service men and women.

Indeed, no-one understands the value of military experience better than our own CEO Jeroen Hoencamp, who was officer in the Dutch Marine Corps for several years before coming to Vodafone UK. “Being in the military absolutely helped me,” he explains. “There’s no way I’d be in the role I’m in today if it wasn’t for the years I spent in the Marine Corps.”


Jeroen Hoencamp thumbJeroen Hoencamp talks Armed Forces
Click below to read our chat with Vodafone UK CEO Jeroen Hoencamp, as he talks about his experiences in the Dutch Marine Corps, and how Vodafone supports the Armed Forces…
Click here!


“We provide flexibility and guidance for Vodafone employees who wish to serve in the Reserves.”

A few months ago, Jeroen signed the Armed Forces Corporate Covenant on behalf of Vodafone UK, and promised to continue that support in lots of different ways. We provide flexibility and guidance for Vodafone employees who wish to serve in the Reserves, while simultaneously helping to re-integrate ex-service men and women back into the workplace by giving them great access to our recruitment teams.

On top of all that, we’ve now extended our Vodafone Employee Advantage scheme to include any current or former Armed Forces personnel. That means that they – along with up to five friends and family – can get up to a 20% discount on Pay monthly bundles.


Armed Forces Day

This year’s headline event for Armed Forces Day is taking place in Guildford, and we’ll be there all day, so come and find us! Whether you fancy getting your face painted, or if you just want to know more about how we support the Armed Forces, there’ll be plenty of us on hand to chat.

And if Guildford sounds like a long way to come, fear not; there are local celebrations taking place across the country. Click here to find your closest one!

In the meantime, keep an eye on the #SaluteOurForces hub below for all the latest photos, videos and tweets from our Armed Forces Day efforts. And don’t forget to tag your own snaps and tweets with the #SaluteOurForces hashtag!