When it comes to the price of your mobile bill, it's never nice to receive nasty surprises. So we're making sure that with Vodafone, that never happens...

fixed prixed price promise

Monthly costs remain one of the most significant factors to consider when you’re choosing a new mobile price plan. But comparing prices across networks is difficult when there’s a chance that your monthly line rental might creep up over time.

Guidelines from industry regulator Ofcom have made the issue of mid-agreement price rises a talking point among mobile users, but we’re committing to keep the price our customers pay for their monthly plan fixed for the duration of the contract, whether that’s one, 12 or 24 months.

It’s thanks to our worry-free fixed price promise, which makes us stand out from the pack. And as an added bonus, for a limited time only (today until 30 June 2015) if you’re currently an EE or O2 customer and switch to a Vodafone Pay monthly bundle we’ll give you a £20 to welcome you aboard!*

We’ve been speaking to Vodafone’s Mark Howe to get the full story…

The price you pay

“Our price promise makes perfect sense: people want to know how much they’re going to spend each month,” says Mark, “especially when they’re signing up to a long-term agreement.

“Historically, the mobile industry hasn’t been as clear on its pricing at customers would like. But new guidelines from Ofcom put the emphasis on greater transparency for mobile users, and we see that as a huge positive.”

That sounds great, but what does that mean for Vodafone customers?

“The price you pay won’t increase for the length of your agreement.”

“In short, it means fixed means fixed,” explains Mark. “We’re being very clear to our customers that the price you pay for your bundle of minutes, texts and data each month won’t increase for the length of your Pay monthly agreement, as long as you stay within your allowance.

“And that applies to existing customers and those signing up from today.

“Technically, the Ofcom guidelines allow operators to increase their prices every year in line with inflation if they’re clear about it upfront, but we don’t think that’s in keeping with the spirit of the regulations and neither do the majority of consumers we asked. It means there’s an element of the unpredictable at play when it comes to your monthly outgoings.”

And to seal the deal, from today until 30 June 2015 any EE or O2 customer that switches to one of our Pay monthly agreements will get a £20 welcome, along with the reassuring knowledge of our Price Promise that means we won’t raise the cost of your initial agreement mid-term!

Part of the bigger picture


Our fixed price promise is part of a broader range of Vodafone initiatives to take the worry out of our customer’s mobile lives.

They range from improving visibility of our current and planned coverage and the status of our network, through to services like EuroTraveller that enable people to manage their roaming costs by using their UK texts, minutes and data overseas for just £3 a day. We’re also doing more to help people who regularly use more than their bundle.

“Our aim is to make using your mobile or tablet as worry free as possible.”

“We’ve set up a dedicated team of advisors to focus on those customers who consistently go over their price plan allowance, so we’re actively trying to encourage people to switch to plans that minimise their overspend and put them back in control of their finances.”

“Our aim is to make using your mobile or tablet as worry free as possible,” says Mark. “Whether that’s helping you to manage and control how much you spend, or the investment we’re making in our network to keep you connected to your friends and family, we’re working hard to earn your trust.”

All cleared up? Let us know if you have any questions below! You can check out the Vodafone Coverage Checker here.

*Switch offer: Subject to credit check.  Available from 01.04.2015 to 30.06.2015 when you switch your O2 or/and EE phone contract to any Vodafone PAYM phone contract.  Only available when purchased directly from Vodafone (in store, online or via telesales). £20 worth of credit will be applied to your Vodafone account on your 4th billing month after the switch has completed. Terms and conditions apply, see here for more details.