It's time to see who won. We've been making our way up round this year's Vodafone 24 winners, and now we're ready to shine a spotlight on the worthy winners.


It’s time to find out who won. Vodafone 24, our unique createathon competition, sees teams of university students battle it out to invent a new product or service for the mobile space in just 24 hours. Here on Vodafone Social we’ve been taking a look at the entries that won third and second place, but now it’s time to see who took the top spot.


vodafone 24 thumb2The return of the one-day createathon
Vodafone 24 gives teams of students just 24 hours to invent something brilliant. With the second ever competition all done and dusted, we’ve been getting the inside story…
Click here to find out more


As you’d expect, it’s a cracking idea, and one that’s really worthy of walking away with our top prize: an iPad and an internship at Vodafone HQ. Without further adieu, here’s Robert Meehan from winning team ‘Lincoln Valentino’ with all the details…

Vodafone 24 winners: Lincoln Valentino

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“Our team was made up of five members: Richard Kennedy, studying Product Design; Jack Merritt, studying Product Design; Alex Pell, studying Mechanical Engineering; Robert Meehan, studying Advertising and Marketing; and Sasha Tucker, studying Documentary Production.”

So how come the Lincoln Valentinos (a name born of an in-joke among the team) entered Vodafone 24 in the first place?

“I think we entered for a variety of reasons between us,” says Rob, “although all of us were drawn in by the possibility of an eight week internship working for a company like Vodafone, we never really entered expecting to win. I think a big draw for the competition is it is nothing like anything you get to do in a university environment, as it allowed a group of friends from different degree backgrounds to work together and see what we could create in a limited time period. Richard and Jack were the original two to find the project.

“I think a big draw for the competition is that it’s nothing like anything you get to do at university…”

“They both study product design and said they were excited to see how far their designs would get in a national competition. I think we were all interested in pushing ourselves, and the mix of degree classification meant we knew everyone would have a big part to play.”

As with all the other teams, Rob and his friends found coming up with the idea to our brief one of the most challenging parts of the competition. After all, when you’ve only got 24 hours, you don’t want to spend too much of it planning…

“The toughest part is without a doubt coming up with the idea,” he says. “The competition started at midday and we must have spent about three hours brainstorming and trying different ideas out before we settled on one. We agreed that we weren’t going to start working on anything until we were all excited by an idea, and agreed it was something that had a genuine benefit or had not been done before. We pitched ideas at each other over and over again, and we were beginning to worry that the right idea just was not going to come.”

“The idea itself came when I was staring out of group room window at a smoking area outside, suddenly I spoke out loud about the possibility of an e-cigarette which could regulate nicotine.”

The smart e-cigarette

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“Our idea was a smart E-Cigarette which connects to a mobile app via Bluetooth to regulate and slowly reduce peoples nicotine addiction painlessly. We chose it mainly because we felt it provided a genuine benefit to society,” Rob explains, “but once we’d come up with it, it was one of those ideas that just made sense and you wonder why it doesn’t already exist. It worked by adding in a second cartridge of placebo, along with a nicotine mixture.

“The app uses an algorithm to work out exactly how much nicotine the person was addicted to, provides them with this, then slowly reduced the amount to wean them of their addiction.”

It’s a fantastic, potentially life-changing idea. You can check out the whole report here:


relieveVodafone 24: Lincoln Valentino
Take a look at the pioneering smart e-cigarette concept that secured the Lincoln Valentino team first place in this year’s Vodafone 24.
Click here to see the full entry.


“The app allowed for them to rate the day and how difficult they found it, which ensured that the process could be slowed or sped up to suit the user. It also shows the battery life of the cigarette and how close the cartridge is to being finished. The app also allowed people to share how they were doing over social media.”

Every day’s a school day

“We learned a lot more about how we would function in a work environment,” says Rob, explaining what he and the team took away from the competition. “At university you’re working with people learning the exact same thing, and who are good at similar things; this project allowed us to see how much can get done when people with different strengths work together.

“It’s also definitely changed our perception of Vodafone. Before this project, Vodafone to me was a big company I’d be interested in working for, but I never really realised the commitment to new ideas and innovation within the company.

“I think a lot of people are waiting for a chance like this…”

“It has definitely made me a lot more appreciative of the company as a whole for offering an opportunity like this. The prizes on offer were secondary,” adds Rob. “I think a lot of people are waiting for a chance like this to show what they can do and never find one.

“This opportunity makes sure young people can show what they are capable of when left to respond to a brief.

“A lot of companies seem like they want graduates to simply become a new cog in the machine,” Rob says in closing, “but this was more of a celebration of ideas and innovation, and for Vodafone to do that was amazing, it shows what the company is all about.”

Innovation on campus: To see more innovation happening behind the scenes at Vodafone, check out our report on the eco-friendly tech pumping through Vodafone HQ.